15 SEO activities lists you must not avoid

Everyone with a website or any form of business that they decided to take online would know how important it is to follow SEO guidelines. The constant updates by Google or other search engines almost every 6 months can be a challenge to keep up with. But there are a few of these ‘rules’ that stay constant and you should make sure you follow to stay competitive in the SEO realm. To get better ranking on SERP, you can even consult an SEO agent

Here are the comprehensive SEO activities lists that you must not avoid…

1. Keep an eye out for keywords

You may have used some of the best online tools to analyze your keywords and narrow them down to the few you decided to place your bids upon. These keywords may even be bringing in a lot of traffic. But, complacency is not as good as the SEO industry is pretty volatile. Trends in keywords change drastically even day-to-day. 
 
Thus, you need to track how these keywords are doing. Don’t worry, there is a tool for everything these days. Just go onto your browser and type in the Rank Tracker tool and you will be spoilt for choice. Use the tools to track your performance, consequently, ensuring you make the best use of your time and money.

2.Keywords for each page

This is a powerful step that is often overlooked due to the extra effort it takes to carve out a primary keyword for each page. This is a great way to not only advertise your website but to advertise the very content on your website directly. 
 
Learn to differentiate between the core keywords and those you added in just for semantics. Pay more attention to the core keywords and use them appropriately to spruce up your content. Go on to Google Keyword Planner for the best compilation of statistics on keywords you can get.

 3.A big NO to unoriginal content

It is not easy coming up with fresh and engaging content all the time. This does not give anyone the leeway of duplicating content. It is a serious offense and a form of disrespect for the original content creator. Therefore, if you find a piece of writing to be spectacular, ensure you give credits where necessary by linking back to them or asking for permission before using them on your website. 
 
Failing to do so could be very damaging to your website’s SEO score. Plagiarism Checker X and Grammarly are some tools that could help you with any predicament arising due to the originality of content.

4.Brief URLs

Keep your URL as short and to the point as possible. Do not go for the automated option as it would as many unnecessary words into your title. The best bet is to go with the title of whatever content that shows on that page. 
 
For example, a page with an article that elaborates on “10 Beautiful Destinations one should visit after the Corona Pandemic dies down” can be translated to http://articles.com/10-beautiful-destinations instead of the entire title. Make your URL as friendly as possible, this way consumers will remember it without any difficulty.

5. Only keep the effective header tags

Header tags are the headings that you provide for your articles. There is a hierarchy of header tags from h1 to h6 that you can include in your HTML code. Ensuring that your articles are aptly titled helps to increase the usability and visibility of your website. It is these titles that show up on the Search Engine Results Page (SERP). 
 
You can use Google’s tools to identify any duplicate tags and replace them with more effective title tags. You should ensure these tags include the primary keyword, your business or company’s name and are also kept concise.

6. Do not ignore Alt tags for your images

To be able to truly optimize your website for SEO, you have to take every chance you get to increase the visibility of your website. Using images can help make your content more engaging. Try to add at least one image for each article and add elaborate descriptions of what that image is portraying. Better if the description incorporates essential keywords.

7. Be aware of what competitors are doing

The only thing stopping your content from showing up at the top is better content by your competitors. So, it is important to keep track of what your competitors are doing differently and try to reach their level or even surpass them when it comes to the quality of content you put out for them. 
 
There are a few tools such as Avario or Hootsuite that you can use to check out the freshest content for particular keywords. For this reason, never skimp on your content as it is going to be the main driving factor for your traffic.

8. Start a blog

Why do you need to start a blog when you are trying to optimize your website? Simple. More visibility. A blog helps people to stay up-to-date on the new content that you are bringing to your actual website. It helps to increase the chances of both your blog and website showing up on the SERP. 
 
Blogs are more susceptive to consumer interaction due to the possibility of comments, likes, and other discussions. This increases the chances of your brand getting a name in the market.

9. Link Building helps to Optimize your Website

Often taken for granted, Link building is one of the more impactful SEO guidelines. Building valuable links is not easy. You need to build contacts; you need to present the credibility of your website and quite possibly market why your website should be linked to. But, if you do put in the efforts, outbound links from authentic and heavily visited websites notably increase your value, boosting your ranks. 
 
You also have to keep an eye out for your inbound links, ensure the links you include in your website are with purpose and not just to boost your SEO score. Again, you can use Cognitive SEO tools to help you identify the unnatural links and change them up. But, it may be a little tough managing all these links, an SEO company can really help sort and organize your link building needs and objectives.

10.Mobile-Optimized

Mobiles are taking over our lives due to the ease of use, compact size, and advanced features. You can do everything you usually do on a laptop on mobiles now including surfing websites. And to make the experience better, websites are now responsive to the size of the device that they are used upon. 
 
And consumers prefer when websites have this feature. As a result, it is important to keep up with the times and make your website mobile-optimized as well. Accelerated Mobile Pages(AMP) helps bring about this feature to your website. The AMP JavaScript Library has additional features that comply with the markup.

11.Ensure you do not have crawl errors

Crawl errors include the servers and DNS errors and the failure of robots. This could sabotage your chances of getting your website crawled by search engines and decrease the chances of your website being ranked at all. 
 
Therefore, you always need to ensure that there are no errors and if there is an error, your website alerts you and the crawlers as well. You can use the Fetch tool that belongs to Google to check if the bots can successfully crawl your website. Regular checks on your DNS provider and robots.txt file would not hurt either.

12.Prevent Strange Crawlers

If your website is valuable and constantly developing, it could become attractive to unfamiliar crawlers. Those that do not belong to any search engine and may copy your original content leaving you at a loss. That being so, it is always advised to take precautionary measures when it comes to the safety of your files. 
 
Write out all the rules and regulations you want crawlers to follow on your robots.txt file. You can even entirely prevent bots from certain search engines from crawling your website if necessary.

13. Pay attention to your returning consumers

Returning consumers suggest that they are interested in your product. They have higher prospects of bringing you the conversions that you need. You can monitor the number of returning visitors using Google Analytics. It shows you the physical number of visitors that have made an appearance on your website before. This suggests that you are successful in making an impression on your visitors, and you can personally market to them to boost your turnover.

14. Make goals and reach them

Google Analytics not only helps you keep track of the individual metrics. But, it also helps you set specific goals for these metrics and warn you if you have reached them or not. These metrics include how many people got to your landing page, how many people visited each of your pages, and also the time spent on each of these pages. It is always good to track these metrics and push to get these numbers as it keeps you competitive and relevant.

15.Indexation status

The indexation status of your website. When Google or any other search engine sends its bots to crawl your website, after taking into account all the factors on your page, it indexes all these pages from one to infinity. The SERP then ranks your websites based on the status of these indexes. 
 
That being the case, the indexation process is integral, and you need to ensure it is taking place without any mishaps. You go on to the search console and check on this status whenever necessary. If the pages you want are not getting indexed, you need to manually send the URLs of the pages that you want to be indexed.
 
For starters, these are the fundamental factors and SEO activities lists that you have to take a look at when trying to optimize your website. The number of factors that you have to continuously monitor can be a whole list. Therefore, to make it a bit more manageable and ensure professionalism while maintaining your website it is best to go for an SEO service or company. Conduct research on the best SEO service providers out there and choose which service would be apt for your company and your company’s objectives.

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